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ARTI had the privilege of attending the 73rd annual PGA Show last week. PGA has recently expanded the Racquet Sports section of the show, allowing ARTI the opportunity to join. This week gave us the opportunity to talk with industry professionals and gain insights from different sectors, helping ARTI grow.
Though the PGA Show traditionally focuses on golf, pickleball is the fastest-growing segment of sports at country clubs across the U.S. This growth emphasizes the importance of the golf industry collaborating with the pickleball industry. The number of country clubs across the country that are now interested in “what’s next” for their courses is increasing. They’re now looking to pickleball to fill that hole. As a brand that fills the affordable luxury gap in the pickleball market, ARTI fits seamlessly into these customers' daily lives.
ARTI stood out as the only lifestyle pickleball brand in the building. While other companies focus on the technology of their paddles, we focus on providing unique designs with high-quality products. We provide a product that not only dinks well but looks exciting in a post-match photo. Our gear fits right into the “Club Life” that PGA attendees expect at this show, with the new energy that pickleball brings.
The most exciting prospect from the week was the possibility of partnerships, including collaborations with artists and local clubs. We are excited for what these new relationships will bring in 2026. We hope that you come along for the journey and join the ARTI family.
Once again, we’d like to thank the attendees who stopped by to see the future of court sports and, most importantly, the PGA Show organizers for trusting an up-and-coming brand and embracing the “growth of the game.” Whether it’s 18 holes or a best-of-three, ARTI is making sure you look and feel the part.
