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TL;DR: ARTI was featured on CBS Mornings on Thursday, May 7, 2026 — a national daytime spotlight on our pickleball paddles, sets, and brand. Below is what was featured and what's next for ARTI.

Last updated: May 8, 2026

ARTI on CBS Mornings — May 7, 2026

On Thursday, May 7, 2026, ARTI Pickleball was featured on CBS Mornings, the nationally-syndicated CBS daytime show. The segment introduced ARTI's pickleball paddles and brand to a national audience: USAPA-approved paddles, original artwork on every paddle face, and a direct-to-consumer model that puts tournament-legal construction within reach for recreational and club players.

This is a major moment for ARTI. National daytime exposure of this caliber typically takes years for a younger brand to earn — we're grateful to the CBS team and to everyone who has supported ARTI on the road to this feature.

What was featured

The segment showcased several of ARTI's signature offerings:

  • The ARTI Texas T700 Carbon Fiber Paddle — the most popular paddle in our State Collection
  • The Sandstorm Pickleball Set — two USAPA-approved paddles plus four balls, our most popular gift bundle
  • The original artwork on every ARTI paddle — integrated into the paddle face, not printed graphics that wear off

Why CBS picked ARTI

Pickleball is the fastest-growing sport in America, and CBS has been covering the boom across multiple shows. ARTI's combination of USAPA-approved tournament-legal paddles, original art on every face, and direct-to-consumer pricing fits the story: pickleball is for everyone, gear should be accessible, and the brands shaping the sport are doing it with personality.

What's next for ARTI

The CBS feature comes at a pivotal moment for ARTI. We're preparing to launch a new flagship paddle in June 2026 — details to come — and we're continuing to expand our paddle lineup, gift sets, balls, bags, and apparel. If you're new to ARTI from the CBS feature, here's where to start:

Thank you

To everyone who's played with an ARTI paddle, supported the brand, shared us with a friend, or stopped by to say hi at a court — thank you. The CBS feature is a milestone, but the brand is built on every player who picks up an ARTI paddle and finds something they love about it. We're just getting started.

— Team ARTI


Published by ARTI — independent ARTI Pickleball paddles, balls, and gear. Browse the full catalog.

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